When it comes to building an audience and spreading their content far and wide over the internet, bloggers are increasingly turning to social media. Social media has enormous influence and reach and is, in many ways, the new go-to platform for people who want to share their ideas. While it’s true that it is still possible to draw people to your blog organically and to reach out to people you know in real life, it’s becoming harder and harder to make an impact and generate interest in your content.
The good news is that social media sites, like Twitter, Facebook, YouTube and Instagram are making life a lot easier for bloggers. People are constantly on the lookout for new information, and social media feeds provide the perfect place for them to get their hit. Social media is being used to target new visitors as well as keep regulars engaged.
The bad news is that using social media correctly can be difficult, especially if you’re new to some of the platforms and how to use them for marketing purposes. Here are some tips for bloggers who want to leverage social media to spread their idea.
Make Your Social Media Icons The Focus Of Your Site
You want your social media content to be as shareable and as accessible as possible, and you want it to be easy for readers coming from social media sites to access your blog. Readers shouldn’t have to search around, delving into the bowels of your site, just to find your Instagram handle; instead, it should be displayed prominently, right at the top of your feed. Visitors should be able to click the button and be taken to your social media profile where they can be further delighted by your content.
Because of the increasing importance of design, it’s also a good idea if your social media icons reflect the overall theme of your blog. There are many different handle designs to choose from, depending on what blogging platform you use.
Generate More Traffic Via StumbleUpon
StumbleUpon is a sort of recommendations engine that allows users to click through and see what their StumbleUpon friends are recommending. The engine also makes it’s own recommendations. As a result, StumbleUpon acts as a kind of referral service, getting people to pass on recommendations about your blog to their peers. For bloggers, this is about as close as it gets to peer-to-peer marketing, and, as a result, it’s a very powerful tool to generate new interest in a blog. Your readers are much more likely to trust each other’s recommendations than they are any marketing that you create.
Just as with any other social media platform, you need a strong following to generate good results. The more people you can cram into your network, the more widely your blog will be read. Just remember to make sure that you recommend blogs that you like. Supporting other people’s blogs is a great way to get recommendations in return. Often content on StumbleUpon can go viral, and many bloggers who failed to make a substantial impact through regular channels have seen 10X increases in their website traffic as a result.
Join Blogger Groups On Facebook
Because blogging is computer- and software-based, it can, at times, be a little tricky. This is why it’s a good idea for all bloggers, no matter what their topic, to stay up to date with the all the latest technical developments in the space. One of the best ways to do this is to join up with blogger groups on Facebook. You’ll find advice blogs for individual blog types, like travel bloggers. And you’ll find more general advice, such as blogs that deal with how to successfully navigate and use Wordpress. Seek out bloggers that help other bloggers, learn the tricks of the trade, and then use them to make your own blog world-beating.
Instagram Is Hot For Bloggers Right Now
Instagram was popular among certain segments of internet users, right from the word “go” - but it’s only recently that it has begun to eclipse even the mighty Twitter. It turns out, not surprisingly, that people really love visual content. Static content, especially photos, are proving to be immensely popular.
As a result, bloggers are piling into the space as fast as they can. Instagram, it seems, is an excellent way to for bloggers, especially those with visual content, to wow and delight their readers. To get started on the network, some bloggers buy fast Instagram likes. This helps to boost their channel and helps to attract traffic that wouldn’t ordinarily be able to find your content. All bloggers can benefit from Instagram, but it’s particularly useful for anybody who blogs about beauty, fashion, food, crafts, and travel.
Use Your Blog Name As Your User Name
It’s worth pointing out that the name of your blog, not your real name, is the way that people remember you online. If your blog is called “Foodilicious” then it’s important that this is the name that you use across all your social media platforms. When it comes to branding, consistency is important. Your readers might not know your actual name, especially if they haven’t taken the time to read the signatures at the bottom of your posts or if you always go by your blogger name on your actual blog.
Many bloggers do everything right. They produce compelling content, and they set up their social media platforms perfectly. Unfortunately, even after all that, some still don’t get the amount of traffic they want. If this happens, don’t give up. In fact, it’s normal. Just think of all the blog links you don’t click on yourself. When it comes to content, people can be extremely fussy. Just keep interacting with the community and your general status will rise. People will become advocates for your brand if you invest the time in them, and they’ll recommend you to their friends in real life. Forging relationships is an important part of blogging.
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